Digital Photography Guide

The Panasonic DMC-FS15 is a 12.1 megapixel compact camera with a 5x optical zoom and 2.7 inch LCD display.

The lens is image stabilized and at its widest focal length is the equivalent of 29mm. It comes with face detection (which is the mode of 2009 by the looks of things), 11 point auto focusing, ISO range of 100 to 6400, four flash modes and 50 megabytes of internal memory.

The Panasonic DMC-FS15 comes in silver, black and blue and will hit stores in March 2009 with a retail price of $199.99.

Panasonic DMC-FS15 News Release

Panasonic’s DMC-FS15 with 29mm wide angle Leica DC lens –

Feature Packed, Yet Slim and Sleek!

January 16th 2009 : The world renowned Panasonic Lumix range offers sophistication in both technology and style, evidence of which lies in the new 12.1 megapixel DMC-FS15. The latest addition to the award winning FS series boasts a whole host of features - including a 29mm wide angle Leica DC lens* with 5x optical zoom and Intelligent Auto - whilst remaining inherently easy to use.

Intelligent Auto Mode Just Keeps Getting Better

Panasonic incorporated Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is also further advanced with the inclusion of the AF tracking and Intelligent Exposure feature for the DMC-FS15. Furthermore, digital red-eye correction is also integrated in the Face Detection.

In iA mode the camera does all the work, activating AF tracking, Intelligent Exposure, Face Detection, Intelligent Scene Selector, Mega O.I.S. (optical image stabilizer), and Intelligent ISO Control. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

With the new AF Tracking function, the user can “lock” the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sports or any scene with moving subjects and spur-of-the-moment action.

Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject

Face detection accuracy has been increased in the FS15 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Combined with AF Tracking, Face Detection helps users capture special moments, including the fleeting expressions on the faces of active children. Plus, with the FS15, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash.

Intelligent Scene Selector automatically selects whichever of 5 scene modes — Macro, Portrait, Scenery, Night Portrait, and Night Scenery - best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button.

In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include MEGA O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The MEGA O.I.S. conventionally has mode 1 and 2, and now it has AUTO mode to select the suitable one between the modes according to the zoom ratio being used.

The user can activate all of these useful functions by simply pressing an independent iA button on the top of the camera, which is newly equipped for direct activation. All these features make the FS15 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.

The bigger picture with the Leica DC VARIO-ELMAR wide angle lens

The 12.1-megapixel DMC- FS15 packages a 29mm wide-angle* Leica DC VARIO-ELMAR lens with 5x optical zoom into a slim, compact body. Comprising 7 elements in 6 groups, including 3 aspherical lenses with 4 aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica’s stringent standards to deliver an exceptional optical performance.

The zoom ratio can be extended up to 9.8x (294mm*) in 3megapixel resolution mode with minimal deterioration thanks to the Extra Optical Zoom. By using the central part of the CCD, this powerful zooming function allows you to easily capture and magnify distant subjects.

High Performance Venus Engine IV

The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images.

Featured in the DMC- FS15, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.006 seconds and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. And in High-Speed Burst shooting mode,**it fires off an incredible 5.5 shots per second. You also get unlimited consecutive shooting,***which lets you keep shooting until the memory card is full.

The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-FS15 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.**

Look at me!

The DMC-FS15 incorporates an easy-to-see, large, 2.7-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy.

The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The Sound of Music

To increase your enjoyment when playing back your images, the FS15 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you’ll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments to the newly added speaker.

Additionally, all Lumix cameras can take 1920×1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with Viera Image Viewer (internal SD card slot).

Not forgetting motion pictures, the FS15 can record WVGA**** (848 x 480) motion pictures at 30 frames per second in addition to standard VGA 640 x 480). The WVGA***** motion picture also fits a wide-screen (16:9) TV perfectly to offer impressive viewing.

The Fun of Photography

Technically specified, yet remaining easy to use – the new FS15 features a variety of features to expand the fun and convenience for users. For example, the user can select from among several icons for the camera to use for indicating when the subject is in focus. In addition to the conventional dot, a flower, car and several other new shapes are available. The FS15 also adds a new “Photo Frame” mode. It lets the user put attractive borders around the photo. When printed, the photos look like postcards in picture frames, making them ideal as presents. With the My Scene setting, the user can assign up to two specific scene modes, which you use most often, and switch instantly to those modes when desired.

The minimum shooting distance has been shortened to 3cm in the FS15 – great for macro shots. Using the digital Zoom Macro function, the user can pull subjects even closer than the closest point possible with the wide-angle setting, and capture dramatic close ups.

Introducing the included software

The latest version of exciting software PHOTOfunSTUDIO 3.0 comes bundled with the DMC-FS15. The PHOTOfunSTUDIO 3.0 allows the user to edit or organize a collection of photos with more ease and fun. It features Face Recognition function that recognizes the faces in the picture stored in your PC to sort the photos by faces. Conventionally, you had to pick up one by one out of hundreds of photos when you only want the picture of a specific person. But with the PHOTOfunSTUDIO 3.0, the software automatically does it once the face is registered regardless of the camera type you used – perfect for digging out all photos of Aunt Mary for her birthday surprise for example! On the sophisticated interface, you can also enjoy emotional slideshow with a variety of effects. Motion pictures (MOV or MPEG2) can also be upload directly to YouTube.******

The slim and sleek DMC-FS15 will be available from February in a choice of silver, black and blue.

The Panasonic DMC-LS85 is an entry level point and shoot digital camera announced this week. It has fairly base level features that will appeal to those on a budget.

The Panasonic DMC-LS85 has an 8.1 megapixel image sensor, 50 megabytes of internal memory, 4x optical zoom lens (with image stabilization), 2.5 inch LCD display and ISO range of 100 to 6400.

The LS85 has 21 scene modes and 4 flash modes. It is powered by AA batteries (2).

It will have a retail price of $119.99 USD when it hits stores in April 2009.

If you have a Panasonic DMC-LS85 (once released) please leave your Review in comments below.

The LS85 is already available for purchase at Amazon on their Panasonic Lumix DMC-LS85page.

Panasonic DMC-LS85 News Release

PANASONIC INTRODUCES DMC-LS85 AA-BATTERY POWERED DIGITAL CAMERA WITH 4x OPTICAL ZOOM AND BRIGHT F2.8 LENS

New 8.1-Megapixel LUMIX Features Intelligent Auto Mode for Ultimate Ease of Operation, Suitable for Digital Photographers of All Levels

Panasonic today introduced a new addition to its acclaimed LUMIX line of digital cameras, the 8.1-megapixel DMC-LS85. Encased in a compact design and powered by AA batteries, the DMC-LS85 offers a powerful 4x optical zoom and bright F2.8 quality LUMIX DC VARIO lens at an affordable price.

Panasonic has incorporated its Intelligent Auto Mode (iA) into the DMC-LS85, a new addition to the LS series of entry-level cameras. In this model, iA is comprised of four major functions including Mega O.I.S, Intelligent ISO Control, Intelligent Scene Selector and Face Detection. Additionally, Panasonic’s Quick AF (auto focus) system allows the camera to automatically keep focus on a subject without the need to hold the shutter button down halfway, greatly minimizing the time needed for the camera to focus. A new enhancement for iA mode this year is a simple button located on top of the camera, which enables the user to enter the mode directly without going into the menu.

“By combining intuitive, advanced technologies with a compact design and an affordable price, the DMC-LS85 is ideal for a consumer at any level. From beginner to the advanced photographer, this portable and inexpensive camera can take high-quality photos,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “The wide array of easy-to-use features and the powerful LUMIX lens make the DMC-LS85 an impressive entry-level camera and further reinforces Panasonic’s goal to make digital photography a fulfilling and enjoyable experience for consumers at all levels.”

The DMC-LS85 records video in WVGA (848 x 480) format at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture fits a wide-screen (16:9) TV perfectly. Furthermore, a 2.5-inch large LCD features 230,000-dot high resolution and Intelligent LCD function, which detects lighting conditions and controls the brightness level of the LCD to offer a display with the most appropriate clarity in any situation. Slideshows can be accompanied by music, courtesy of the newly added speaker, so users can view or show their photos with greater impact.

The DMC-LS85’s internal memory has doubled in capacity, when compared to its predecessor the DMC-LS80, up to approximately 50MB. Due to the low energy consumption of the camera’s Venus Engine IV processor, battery life has also been extended to shoot more than 270 photos (CIPA) with two AA batteries.

The DMC-LS85 will be available in silver, black and pink at a suggested retail price of $119.95 starting in April 2009. For more information, please visit www.panasonic.com/lumix.